Hong Kong Licensed Employment Agency

We're Fixing F&B Recruitment in Asia

We built what we couldn't find: a recruitment platform that understands service charge, language needs, and how hospitality careers actually work.

198

Active Venues

1,000+

Professionals

62%

Monthly Growth

Why Hong Kong Hospitality Recruitment Is Broken

5.3%
F&B Unemployment Rate
(vs. 3.2% general rate)
25%
Annual Staff Turnover
(vs. 11.5% in other sectors)
2,034
Restaurant Closures
(in the past 12 months)

These aren't just statistics. They represent venues that can't maintain service standards because they can't find staff. They represent hospitality professionals who can't find reliable permanent opportunities. The current recruitment infrastructure is failing both sides.

Intelligence Meets Hong Kong Hospitality Expertise

We built the recruitment platform designed specifically for Hong Kong's hospitality industry—understanding service charge structures, language fluency requirements, and local market realities.

Data-Driven AI Matching

Our system learns preferences from behaviour—both candidate applications and venue requirements—creating matches that improve over time.

Hong Kong Context

Built for local needs: Cantonese/Mandarin fluency filters, service charge transparency, and visa sponsorship indicators.

Hybrid Employment Model

Permanent roles and casual shifts on one platform. Staff can transition between both—reflecting how the industry actually operates.

Full Transparency

HK$25,000 base + HK$7,000 service charge + staff meals. Complete compensation visibility. No "competitive salary" vagueness.

From Casual Shifts to Complete Careers

March 2024

Launch

Shift Happens launches as a casual staffing platform, connecting hospitality venues with qualified workers for immediate shift coverage.

December 2024

Growth

Reached 198 venues and 1,000+ hospitality professionals across Hong Kong. Consistent month-over-month growth of 62%.

January 2025

Evolution

Launching permanent positions recruitment. Our hybrid model now bridges casual work and career opportunities on one platform.

2026

Expansion

Planned expansion to Singapore, Bangkok, Kuala Lumpur, and Dubai. Building the infrastructure for pan-Asian hospitality recruitment.

Built by People Who Understand Hospitality

Founders and hospitality veterans—not tech-bros reinventing industry basics.

Jeff brings extensive cross-border corporate experience to Shift Happens, having served as Group General Counsel and Management Committee Member at Fortune 500 listed Noble Group for fifteen years. His career includes seven years as Executive Director at Morgan Stanley focusing on private equity and fund management, and seven years as Asia General Counsel for AIG's investment division. An England and Hong Kong admitted lawyer, Jeff has successfully founded businesses in both the biotech and online employment agency sectors.

Marcus shapes product strategy for Shift Happens by bridging his hospitality industry background with technology development, focusing on creating solutions that address real operational challenges facing Hong Kong venues. Drawing on experience in hospitality operations and marketing, Marcus collaborates across the team on product development and user experience enhancements that respond to the industry's unpredictable demand patterns.

As CEO of Coaio Limited and Chief Technical Officer at Shift Happens, Arman brings over fifteen years of software engineering experience spanning Hong Kong's technology sector and Vietnam's outsourcing industry. Holding certifications as a CISSP and in TOGAF, alongside a Master of Science in Computer Science, Arman applies rigorous technical standards to platform development whilst maintaining focus on cost-effective delivery.

Ip brings diverse entrepreneurial and financial expertise to Shift Happens, having founded and operated successful businesses in healthcare product wholesale and garment trading across Hong Kong, Mainland China, and the United Kingdom. Educated at the Rotman School of Management with an MBA and McMaster University's DeGroote School of Business, her fluency in Mandarin, Cantonese, and Shanghai dialects positions her to develop partnerships that strengthen the platform's market presence.

Joseph brings over thirty years of food and beverage industry experience to Shift Happens, currently serving as Chief Executive Officer at Sang Lee Group Catering Limited. His career spans leadership roles at Langham Hospitality Group, Maxim's Group, Compass Group UK, and the Hong Kong Convention and Exhibition Centre. As Group General Manager at Kabushikigaisha company Limited, Joseph oversaw fifty branches and became the first F&B group leader in Hong Kong to implement Amoeba Management Philosophy organisation-wide.

What Drives Us

Intelligence That Actually Helps

AI for the sake of AI is useless. Our technology reduces time-to-hire from 45 days to under 10. If it doesn't help, we don't build it.

Hospitality First, Technology Second

We're a hospitality company that happens to build software—not a tech company that wandered into recruitment.

Transparency Above All

Clear compensation breakdowns. Honest language requirements. Real job previews. Complete visibility or don't bother.

Bringing Intelligence to Asia's Hospitality Markets

2024Current

Hong Kong

2026Planned

Singapore

2026Planned

Bangkok

2026Planned

Kuala Lumpur

2026Planned

Dubai

2027+Long-term

Asia-Pacific & Middle East

Licensed & Regulated

Hong Kong Licensed Employment Agency

Licence Number: 77730

We operate under Hong Kong's Labour Department Employment Agency regulations, ensuring complete compliance with local employment law and best practices.

Questions About Shift Happens

Ready to Experience Better Recruitment?

For Venues

Post up to 3 positions free. Or request our 90-day Premium trial for unlimited posting, database search, and advanced features.

For Job Seekers

Create your profile free. Browse permanent opportunities or download our app for casual shifts. No fees, ever.